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The first MBA in Neuroarchitecture in Brazil

Master the subjects that will shape the present and future of architecture with depth, application and science.

Download the syllabusSee the special offer (opens in a new tab)

Why this MBA

  • 100% online
  • Leading professionals as faculty
  • MBA recognized by Brazil's Ministry of Education (MEC)

MBA in Neuroarchitecture and Design for Human Well-Being.

The MBA from NEUROARQ®, the academy founded in 2019 by Gabi Sartori and Priscilla Bencke, brings neuroscience applied to architecture into professional practice. The program combines theory and practice to design spaces that support the health and quality of life of the people who use them.

Over 18 months, you learn to design from how people actually perceive, use and respond to spaces, combining creativity with perception scales, behavioral observation and post-occupancy evaluation. The MBA also qualifies you to apply NEUROARQ®'s proprietary tools: EAPA® (Escala de Autopercepção dos Ambientes, a self-perception scale for spaces) and EAMME® (Escala de Ambientes Memoráveis, a scale of memorable spaces).

Who you'll learn from

  • Gabi Sartori

    Co-founder and professor

    Architect and urban planner, master's candidate in Architecture, Technology and City at the State University of Campinas (UNICAMP), internationally certified in Neuroscience and Architecture, Design and Urbanism by NewSchool (USA). She also holds a degree in Social Communication and is a specialist in Commercial Architecture, Neuroscience and Child Development. Co-founder of the Brazilian Academy of Neuroscience and Architecture (NEUROARQ® Academy), where she leads the institution's academic and educational project, including the MBA in Neuroarchitecture. Author of the best-seller Ambientes que Inspiram (Editora Gente), she works as a speaker and consultant in Neuroscience and Architecture, with several media publications and experience in scenographic and architectural projects.

  • Priscilla Bencke

    Co-founder and professor

    Architect and urban planner. Co-founder of the Brazilian Academy of Neuroscience and Architecture (NEUROARQ® Academy), internationally certified in Neuroscience and Architecture, Design and Urbanism by NewSchool (USA). A specialist in Neuroscience and Behavior and in Interior Architecture, she holds certifications in Mental Health in Organizations (Hospital Albert Einstein) and Positive Psychotherapy (Núcleo de Psicologia Positiva). International office quality consultant (Quality Office Consultant – Germany) and founder of Qualidade Corporativa® Smart Workplaces. Author of the best-seller Ambientes que Inspiram (Editora Gente), she works as a speaker and mentor to Architecture and Design professionals, guiding journeys of positioning, authority building and professional growth. She is a reference in Neuroscience and Architecture, with several media publications and an appearance as a TEDx Speaker.

Guest faculty

The faculty brings together professionals from neuroscience, psychology, architecture, design, sustainability and technology, to show how each of these fields comes into the design of a space.

  • Cinara SoaresPsychologist specializing in Neuropsychology, trained in Bio- and Neurofeedback. President of ABBIO, she works internationally as a board member of ISNR and holds BCIA certification in Neurofeedback.
  • Dirson João SteinBiologist with a master's in Neuroscience and a PhD in Psychiatry and Behavioral Sciences. A researcher and postdoctoral fellow at UFRGS, he studies psychiatric disorders, stress and the impact of the environment on behavior.
  • Fernanda RosatiProfessional organizer and creator of the Hygge Organizer Method, which transforms homes and lives through caring, personalized organization. She has reached more than 400 students in Brazil and around the world and is a reference for innovation in the field.
  • Sley Tanigawa GuimaraesPhysician specializing in acupuncture and lifestyle medicine. Former president of CBMEV, she leads a course at Harvard and coordinates postgraduate programs at Einstein and Escola Adapta. She is also the ambassador of the PAVING program in Brazil.
  • Juliana Raquel JaboinskiPsychologist specializing in substance dependence, with a master's in Psychology from UFRGS and a cognitive-behavioral approach. She has experience in clinical practice, supervision and teaching, as well as in neuroscience research and academic management.
  • Luiza Amélia Fernandes JunqueiraArchitect specializing in sustainability and an entrepreneur since 2007. A LEED Fellow and green building certification consultant, she teaches, sits on the board of CBCS and serves on innovation and women's leadership committees in the real estate sector.
  • Mailton França de VasconcelosNeuroscientist with a PhD in Psychology from UFRGS and a science communicator. He has conducted research in Brazil and Germany, is the author of the book Divulgação da Ciência e Literacia Psicológica and partners with NEUROARQ® Academy on education and research projects.
  • Raquel de PompeiArchitect and urban planner focused on the interface between architecture and neuroscience since 2016. She works on architecture, renovation and interior projects, with partnerships in São Paulo, Paraná and Santa Catarina, and values professional collaboration as the key to viable solutions.
  • Roberta Borghetti AlvesPsychologist with a PhD in Psychology from UFSC. A professor at Univali, she conducts research and interventions exploring the relationship between people and their environment.
  • Sandra Marlise CesconArchitect and urban planner, founder of Feng Shui na Arquitetura and coordinator of Gep Neuroarq. She works with neuroscience applied to architecture in Brazil and the US, is a Feng Shui consultant and mentors architects focused on well-being.
  • Sandra StraussBiotechnologist, writer and researcher in Environmental Medicine since 2000. She teaches courses on personal development, Kabbalah and meditation at the Escola Engenharia da Alma® and is the author of two books on self-knowledge and spirituality.
  • Dra. Soraia SchutelPhD in Business Administration focused on Innovation and Sustainability, co-founder of Sonata Brasil and a specialist in leadership development. Working internationally, she has reached more than one million people and has taught at universities in Brazil and abroad.
  • Ligia ZotiniFutures researcher, founder of Voicers and holder of a master's in Global Talent Management. With more than 20 years in education and 15 in technology, she is an author and TEDx speaker, and was named by HSM one of Brazil's leading futurists.
  • Cristhian Augusto FurquimArchitect and urban planner specializing in Lighting and Acoustics, with more than 400 completed projects. TED speaker and creator of the Aprenda Iluminação course. He teaches lighting at Neuroarq Academy, Neurolighting Academy and in postgraduate programs.
  • Danni CoutoMultidisciplinary designer specializing in CMF Design and neuroscience applied to design. Founder of Galeria Paulista and creator of “Esse Detalhe Você Não Viu”, she is part of the Sherwin-Williams Color team. She teaches and researches color, trends and sensory perception.
  • Débora LenglerArchitect and urban planner with 14 years of international experience, a graduate of UFRGS who also studied at the Technische Universität München. She holds an MBA in Sustainable Construction and specializes in Workplaces. Founder of Clima Design Arquitetura.
  • Felipe BarreirosArchitect and urban planner (UFBA) specializing in Acoustics and Environmental Comfort. Project coordinator and acoustic performance consultant at AUDIUM. Professor and coordinator of postgraduate programs in acoustics, lighting and sustainability.
  • Gabriela FerreiraAdvertising professional with more than 20 years of experience and a specialist in AI applied to productivity and well-being. Founder of MAMA di.AI, where she connects technology and empathy to support multitasking women. She works as a consultant in marketing, planning and innovation.
  • Luciana TissotArchitect with more than 15 years of experience in corporate and retail projects, specializing in the expansion and standardization of spaces. She has worked for companies such as Vivo/Telefônica and SESI-RS. She combines strategy and sensitivity to create spaces that transform people's experience.
  • Mariah KlüsenerArchitect and urban planner with a specialization in Neuroscience and Behavior and an MBA in Civil Construction and Project Management. She works on educational, corporate, institutional and healthcare projects, using user-centered design and scientific evidence to create healthier and more effective spaces.
  • Amanda SiqueiraArchitect and urban planner specializing in Neuroscience applied to architecture, with an MBA in Business Management (FGV). Partner at MGE Engenharia and Com.Tato Arquitetura, with more than 18 years of experience in corporate, retail and industrial projects. Currently specializing in sustainable architecture.
  • Letícia WehrmannPerfumer with more than 20 years of experience in the market, industrial pharmacist with a specialization in marketing and a master's in Pharmaceutical Biotechnology. Partner at Wehrmann Consultoria Olfativa and fragrance evaluation manager at Casa de Fragrâncias, Mane's distributor in southern Brazil.
  • Paula TigreMaster's in Architecture and Urbanism, with an MBA in Sustainable Construction and a specialization in Hospital Architecture. She teaches healthcare spaces, sustainability and neuroarchitecture, and works on the architecture team at Hospital de Clínicas de Porto Alegre.
  • Sami MeiraLEED AP architect and C2C Catalyzer, partner at UGREEN. She worked on sustainable projects in the US and now leads consulting and training in sustainability in civil construction. At the head of UGREEN, she has reached more than 200,000 people with courses and content to speed up the transition to more sustainable practices.
  • Juliana BiasiArchitect and urban planner (PUC-PR), Master's in Civil Engineering (UTFPR) and specialist in Project Management. A full professor at Unoesc for 13 years, she teaches undergraduate and postgraduate courses. She coordinates the research group on Language and Expression in Urban Design and leads outreach projects on urbanism, walkability and architectural heritage.
  • Wilmark GomesBusinessman, investor and consultant with more than 30 years of experience in sales management, marketing and B2C and B2B business. He has worked with more than 1,000 companies and helped generate more than R$ 200 million in sales. Creator of the Vendas 365 Dias/Ano Method and the V365 Management Model, he trains business owners and high-performance teams in Brazil and abroad.
  • Renata ZveibelSpecialist in brand positioning and reputation management, with 25 years of experience in communications and branding. She has worked at major companies and agencies, such as Heineken and Coca-Cola FEMSA, leading communication strategies, crisis management and image building for brands and executives.
  • Vitor MartinelliHead of Club&Casa Academy and a specialist in prospecting and networking in the architecture and decor sector. With specializations in Sales Administration, Digital Marketing and Neuromarketing, he is the author of the bestseller “Arquiteto Empreendedor” and a reference for innovation and entrepreneurship in the market.
  • Thiago SodréAdvertising professional and serial entrepreneur, founder of Club&Casa Design, the largest relationship platform between professionals and retailers in the architecture and decor sector. In 2019, he was named to Forbes Under 30 as one of the country's standout young entrepreneurs. He builds businesses focused on purpose, impact and scale.
  • Pollyana PizzuttiArchitect and urban planner who graduated from Universidade Franciscana, with a notable track record in retail architecture and hospitality in Brazil and Europe. With international training and experience in Portugal and Italy, she has designed award-winning projects and hotel developments and is recognized for combining technique, strategic vision and a global repertoire.

Who the MBA is for

It's for you if you

  • Want to be recognized for distinctive work that turns spaces into places that make a difference in people's lives.
  • Seek to create spaces that go beyond aesthetics and make your projects memorable and functional, promoting well-being and mental health.
  • Want to stand out in a competitive market with unique solutions that integrate science and design, instead of just following trends.
  • Want to create spaces, including urban ones, that promote mental health, quality of life and more human interactions.
  • Want to learn techniques you can apply day to day, with tools that deliver concrete results in your projects.
  • Are looking for a program that brings together the most advanced content and methods in neuroscience applied to architecture, focused on the quality of the spaces you design.

It's not for you if you

  • Believe you can stand out in the market with the same knowledge everyone already has.
  • Have settled into your profession and don't want to take on new challenges.
  • Use lack of time as an excuse not to act.
  • Aren't willing to let go of old practices to get better results.

Format

of coursework
360h
months of course, + 6 extra
18
minimum passing grade
7.0
  • Recorded and live classes
  • Handouts and practice exercises
  • Exams
  • Final project (optional)
  • Quarterly immersions

Curriculum

360 hours, divided into 18 courses grouped into 3 modules, combining theory, practice, case studies, recorded classes and live classes.

  1. Module 1

    Foundations of Neuroarchitecture and Human Well-Being

    8 courses · 154 hours

    The foundations of neuroarchitecture: how space affects human behavior, emotions and health, from the historical evolution of the field to the principles of neuroscience and environmental psychology.

    1. Introduction to Neuroarchitecture
    2. History and Evolution of Neuroarchitecture
    3. Human Behavior and Psychology
    4. Neuroscience and Integrative Medicine
    5. Spaces for Different Stages of Life
    6. Theories and Philosophies of Space
    7. Connecting Sustainability and Neuroarchitecture
    8. Connecting Technology, Data and Neuroarchitecture

  2. Module 2

    The NEUROARQ® Methodology and Practical Applications

    8 courses · 165 hours

    The exclusive NEUROARQ® methodology applied to different kinds of spaces, from residential to urban, with practical examples and case studies.

    1. Foundations of the NEUROARQ® Methodology: Functional Aspects
    2. Foundations of the NEUROARQ® Methodology: Emotional Aspects
    3. The NEUROARQ® Methodology in Residential Spaces
    4. The NEUROARQ® Methodology in Healthcare Spaces
    5. The NEUROARQ® Methodology in Educational Spaces
    6. The NEUROARQ® Methodology in Work Spaces
    7. The NEUROARQ® Methodology in Retail Spaces
    8. The NEUROARQ® Methodology in Urban Spaces and Landscaping

  3. Module 3

    Marketing and Sales in Neuroarchitecture

    2 courses · 41 hours

    Marketing, branding and sales for neuroarchitects and designers: management and communication tools to attract and retain clients.

    1. Marketing and Sales in Neuroarchitecture
    2. Innovative Approaches in Neuroarchitecture Practice
Download the syllabus

Waitlist only

Waitlist bonuses

People on the waitlist secure exclusive bonuses, such as 3 years of certification in our space perception scales, starting from the first course.

  • Surprise box
  • In-person immersion in São Paulo
  • 3 years of EAMME® + EAPA®
  • 2 years of Membership
  • Monthly mentoring

Testimonials

How to enroll

Enrollment goes through our sales team, who present the cohort's terms and answer your questions before you decide.

  1. WaitlistSign up for the waitlist to be notified before the next cohort opens.
  2. Contact from the sales teamOur team reaches out on WhatsApp with all the information and the cohort's special terms.
  3. Enrollment when the cohort opensWhen the cohort opens, you complete your enrollment and receive your login and password for the class platform by email.

7-day guarantee

7 days from the first class

If, within a week after classes begin, you feel the course isn't for you, just send a request through the student portal: we cancel your enrollment and refund the full amount you invested.

Frequently asked questions

As soon as you complete your enrollment, you receive a confirmation email with your login and password for the MBA class platform, where all the content is delivered.

You have access to the classes and materials during the 18 months of the course and for 6 more months afterward, to review the content at your own pace.

Both. There are live classes and recorded classes, and everything that happens live is available afterward on the platform, so you can watch whenever you prefer.

No. There is no enrollment fee and no charge for supplementary material.

Yes. The MBA is 100% online. Classes are in Portuguese.

The MBA is a lato sensu postgraduate program: at the end, you don't need to defend a master's dissertation or a doctoral thesis, as in a stricto sensu program.

To receive the completion certificate, you need an undergraduate diploma dated before the end of the MBA.

Yes. You just need to complete your undergraduate degree by the end of the MBA and update your registration details.

Each course ends with a multiple-choice exam, and you need a grade of 7.0 or higher to pass. At the end of the program, there is an optional final project, which is also assessed.

The certificate, recognized by Brazil's Ministry of Education (MEC), is awarded to students who pass every course and are up to date with their monthly payments. Certification is issued by NEUROARQ®.

You have 7 days from the release of the first class. If during that period you decide not to continue, just send a request through the student portal and our team will issue a full refund.

Talk to our team on WhatsApp at +55 11 99633-9657 or by email at contato@neuro.arq.br. We reply as quickly as possible.

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The first MBA in Neuroarchitecture in Brazil

Prepare for the future of architecture with an MBA that goes beyond the conventional. Neuroarchitecture is shaping the next generation of projects, and this program gives you the tools and knowledge to lead that transformation.

Download the syllabusSee the special offer (opens in a new tab)